Bebo has signed a deal to partner with Yahoo! selling advertising for the social network. It will also integrate Yahoo! Answers within its platform and develop a Bebo-branded browser toolbar.
Yahoo! Says it will sell the “majority” of Bebo’s display advertising in the UK and Ireland, which has a reach of around 11.6m users in the UK, according to Bebo. It’s the first such deal Yahoo! has struck with a social network.
“The partnership enables us to focus on custom sponsorship campaigns and groundbreaking original productions with the knowledge that our display advertising is handled by a partner that guarantees the highest quality ad for each user interaction,” said Joanna Shields, president international at Bebo.
Yahoo’s rival Google has already signed an advertising deal with MySpace allowing contextual PPC and display ads to be placed within the site as part of its Adsense network. Microsoft has also entered into similar agreement with Facebook.
The search engine recently purchased internet marketing firm BlueLithium for $300 million in a further attempt to strengthen its advertising credentials. Yahoo doesn’t currently have any major stake in social networking properties, a rumour had been circulating that the comapny were looking to buy Bebo for a reported 1 billion dollars.
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