Reuters have introduced a search engine powered by Viewdle that enables the user to search though film footage for people. Within the results it shows you how many videos have been identified featuring the person you’re interested in, date of the video, the context, overall length and time the person is on screen for. The […]
Contextual Marketing
Ooyala – Contextual video advertising has arrived
Some ex Google bods have taken contextual video to the next level. A number of companies are wrestling with how to “monetise” video content. Google video are inserting supposedly unobtrusive ads within youtube content for instance. Nothing has of yet been truly pull adevrtising as well as contextual until now. Calif.-based company Ooyala has developed […]