Comments on: About Mr Kirkland http://mrkirkland.com (mainly) Tokyo based developer and founder Thu, 04 Jun 2015 00:25:00 +0000 hourly 1 https://wordpress.org/?v=4.4.2 By: Blending Paid and Earned Media: Facebook’s Sponsored Stories « Adventures in Advertising http://mrkirkland.com/#comment-4 Wed, 29 Jun 2011 02:16:53 +0000 http://www.mrkirkland.com/?page_id=90#comment-4 […] Mr. Kirkland, CEO of Artweb.com, did a case study on Facebook’s regular ads and Sponsored Stories program, and found that the Sponsored Stories program was 4.5X more cost-effective, not to mention the CTR was significantly higher than the regular ads. Blending paid and earned media is pretty sneaky, but only time will tell if this is as effective as it gets in online marketing. […]

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